How free and candid can the agency-client relationship be? How simply and directly can international brands reach people? And do global brands really need big networks to achieve success? The agency that is now answering these questions has its message in its name: frank. Because in many languages, “frank” means candid, free, direct, honest, forthright and brave. The three founders – Maud Schock, previously Global Account Director at FCB, Sven Becker, most recently Global Director Strategy for Beiersdorf at FCB, and top New York creative Paul Kamzelas – want to imbue their relationship with their clients with that quality that sets apart brands in dialog with people worldwide. And we at achtung! are delighted that we’re on board as well.
achtung! wins pitch for F-Secure brand campaign
achtung! is developing a B2B brand campaign for the German market for the IT security specialists F-Secure. The team won the pitch and as of now will be devising and realizing digital, content, marketing and social media activities and PR measures for F-Secure. The focus here is on IT decision-makers. “achtung! combines a strategic understanding of the complex cyber-security market with an exceptionally creative approach,” says Berk Kutsal, F-Secure PR Manager for the DACH region. The Finnish company wants the campaign to attract more attention to its “live security” concept that combines sophisticated technical products with services from their own specialists: F-Secure security experts are involved in more European cyber-crime investigations than any other company.
achtung! wins GWA Healthcare Award
Congratulations to Robert Hoyer’s team and health insurer Central Krankenversicherung! They won a Silver GWA HealthCare Award at this year’s Pharma Marketing Congress. Our joint project “Dr. Internet’s Practice” won the jury over in the “Doing Good” category.
Ahead of the award presentation, Robert had the opportunity to once again present the GWA-winning success story to experts from the healthcare industry in detail. Central truly hit a nerve with "Dr. Internet". For an ever-increasing number of Germans, Google is replacing a visit to the doctor. However, the quality of the health information available there fluctuates enormously. Central Krankenversicherung analyzed millions of search queries on the web and discovered that this health information is often inadequate. Central therefore developed the first quality standard for health information on the internet.
We are thrilled about our first Cannes Lion and incredibly proud. We are equally proud of our agency partner Jung von Matt and our client and contact at the City of Hamburg. Because it is only with them that the award-winning Elbphilharmonie campaign could be turned into such an impressive communication success. And they have helped to make this Lion possible. This is the first time that achtung! has ranked in the German Cannes medal table – one more reason to be mega happy and proud.
APOCALYPSE LIVE wins at PromaxBDA Awards
Our interactive Facebook live game, APOCALYPSE LIVE, that we created in partnership with RTL II and FOX for the launch of the new season of THE WALKING DEAD has taken another award! At the PromaxBDA Global Excellence Promotion, Marketing & Design Awards 2017 which are highly regarded in the movie industry, the project won Gold in the “Technical Innovations – Digital Platforms” category, and Silver in the “Interactive Promotion” category.
DPOK hat trick for the Elbphilharmonie
That’s what winners look like! Together with Jung von Matt and Hamburg Marketing, we have produced a hat trick of “Innovation of the Year”, “Multichannel Communication” and the supreme achievement, “Strategy of the Year” at the German Awards for Online Communication. The awards were presented for the campaign around the opening of the Elbphilharmonie concert hall that we handled as the PR Lead International, in conjunction with our colleagues from Jung von Matt. Amazing!
We’ll be playing on July 13, 2017! Together with 150–200 marketers, PR and digital decision-makers, influencers, journalists and friends of the company, we’ll be running completely wild at the first DIGITAL KINDERGARTEN. No matter whether it’s virtual or augmented reality, bots or drones, A.I. or robots … together with Future Candy we are inviting guests to a huge sampling and testing session so that they can familiarize themselves today with tomorrow’s communication world and – most importantly – have some fun while they’re doing it. Some of those in attendance will include speakers from Google, Twitter and Facebook who will be preparing us with keynote speeches for the communication challenges that we face now and in the future.
In cooperation with our client Swiss International Air Lines (SWISS) we staged the Europe-wide project “SWISSED”. It has always been the case that although the Swiss haven’t invented much, they have refined a great deal with devotion and perfection. And that’s exactly what SWISS does as well. The airline does what the others do – just that little bit better. SWISS picks up on typical peculiarities in the important markets of Germany, the UK, Austria and Italy, and refines them in Swiss style. With entertaining videos we have made the small but crucial difference tangible – and captivates an audience of millions. With the combination of storydoing, branded content, and branded entertainment will place the brand far away from airports and planes.
All videos you can find on the microsite of the campaign.
achtung! wins W&V’s Client Award with RTL II and FOX
W&V magazine has once again presented a Client Award this year which it says is the first and only German creative prize that is exclusively awarded by advertisers for daring, exceptional and relevant campaigns – which is how the jury viewed our Facebook live game “Apocalypse Live” that kicked off the new season of THE WALKING DEAD.
Katrin, who was responsible for the project, was delighted to accept the award together with Kristina Wiesner (Vice President Marketing Creation & Advertising, RTL II) at the Gloria Filmpalast in Munich. Our chief strategist Max Ströbel proved to be a pretty good photographer too!
See the best Client Award photos and details of all the winners here.
ADC Festival: 12 Nails for the Elbphilharmonie and “Apocalypse Live”
achtung! wins two of the prestigious Nails at the German ADC Creative Festival. The jury recognized the Facebook live game “Apocalypse live” that kicked off the new season of THE WALKING DEAD on RTL II and FOX with two Bronze Nails in the categories of “Interactive Online Film” and “Social Media”.
The campaign for the Elbphilharmonie concert hall has amassed a total of 10 Nails. Working with Jung von Matt and on behalf of Hamburg Musik, Hamburg Marketing and the city’s cultural authority, our job was to raise the “Elphi’s” profile worldwide. To this end we have built a dedicated international network of more than ten agencies for the Elphi that we manage from Hamburg.
achtung! appears no fewer than 9 times on the shortlist at this year’s German Awards for Online Communication. Our social media team has been nominated as Team of the Year – as the only agency. Our “Apocalypse Live” project for FOX and RTL II numbers among the finalists in the “Influencer Communication” category. The “Malin versus Goliath” project is on the shortlist as an NGO campaign to prevent the proposed Fehmarn Belt Tunnel. We are also thrilled to have six nominations for our campaign to mark the opening of the Elbphilharmonie that we executed with our colleagues at Jung von Matt. Madness!
On June 8 we will have the opportunity to persuade the jury again, in person. We’re keeping our fingers crossing for our presenters – you can do it!
One of Nestlé Germany’s Top 20
It’s great to win a creative or efficiency award – but it’s something truly special to be recognized by a client. In the opinion of Nestlé Germany, achtung! is one of its Top 20 Suppliers 2017. The criteria: ability to innovate, service quality, sustainability, process security. We’re proud of that! In the Top 20 from a total of 11,000 Nestlé partners in Germany? Wow!
New York Festivals: 3 nominations for achtung!
We are delighted about being nominated for our work at the globally respected New York Festivals. achtung! is on the shortlist no fewer than 3 times. Our campaign “Apocalypse Live” for RTL II and FOX is one of the finalists in the category of “Activation & Engagement – Publications & Media”. The “Social Crime Shopping” project for our client eBay has also been nominated for its performance in the area of “Activation & Engagement” in the categories of “Events & Stunts” and “Social Media”.
Now we’re eagerly looking forward to the awards ceremony in New York on May 18.
Now we can celebrate! Our team is delighted about winning the new Coca-Cola and Fanta accounts.
Letter to my younger self
What would it be like to have the chance to write a letter to the past – to the people we were 20 years ago? What advice would be give ourselves? There would surely be some good advice – about career, relationships and, definitely, about finances as well.
For our client, the life insurer Stuttgarter Lebensversicherung, we asked four pensioners to write a letter to their younger selves as part of the “Initiative against Old-Age Poverty” campaign. The aim here was to make the real state of need among the elderly tangible to younger generations and to make the pitiless reality of old-age poverty visible. The result was four incredibly honest and personal contemporary documents about things that had been neglected, about growing up and, naturally, about making provisions for old age.
Details and all four of the current videos are available from WuV magazine.