achtung! premieres on Cannes shortlist
The team is extremely proud: for the first time, achtung! features on the shortlist for the Cannes Lions (37,000 entries this year). Together with the agency thjnk, achtung! ranks amongst the nominees in the category ‘Media’ with its LOOK TWICE project. (http://8ng.me/8h).
Mirko Kaminski, achtung! CEO: ‘At the start of the year, we made a promise to be more inspiring and international. Initial awards such as an ADC Nagel, three PR REPORT AWARDS, eight nominations and two awards at the ‘Deutscher Preis für Onlinekommunikation’ (German Prize for Online Communication), this shortlist ranking in Cannes and major new international accounts such as SWISS and Schwarzkopf Professional prove that we are on the right track. I am extremely proud of my people!’
3, 2, 1 – ACHTUNG
3, 2, 1 – this number series reminiscent of our eBay client is now complete. Up until recently, we were still missing the "2". But now we've got it: after three PR REPORT AWARDS and an ADC Nail, achtung! has been awarded two trophies in the German Prize for Online Communication in Berlin. And the entire agency is thrilled! Both "Deutschlands großer Streitatlas" (Germany's Dispute Atlas) (Advocard) received an award in the "Product Campaign" category as well as the "Parteien-Razzia" (Party Raid) (Trusted Shops) in the "Digital Public Affairs" category.
ACHTUNG! AWARDED SILVER NAIL FOR ADVOCARDS LITIGATION ATLAS
achtung! has won one of the coveted nails at the ADC Creative Festival. The jury awarded a silver pin to the "Deutschlands Großer Streitatlas" (Germany's Dispute Atlas) in the category of "PR / Branded Content". achtung! created this project in cooperation with the thjnk agency. The project involved achtung! evaluating millions of disputes, thereby innovatively mapping how Germans disagree in the form of an interactive atlas. Members of the German population are thus given the opportunity to establish their own personal risk of being involved in a dispute.
The result: a lot of buzz. 110 million contacts generated, 3.1 billion online visits. This data has been requested by Ministries of Justice, universities and the Deutsches Institut für Wirtschaftsforschung. But even more importantly: The atlas has become an effective sales instrument for Advocard as well as the most successful campaign in the company's history. The project has already received the PR REPORT AWARD and has also been nominated for the German Online Communication Prize.
ACHTUNG! IS BREAKING DISCIPLINARY BOUNDARIES
According to the new agency rankings just out, achtung! is one of the top 3 social media agencies, one of the top 15 PR agencies and one of the top 25 owner-run advertising agencies in Germany – despite the fact that it no longer uses traditional disciplinary labels such as ‘advertising’, ‘PR’ or ‘digital’.
Mirko Kaminski, achtung! CEO, on the matter: ‘Amidst today’s hype of information and news, the only thing that seems to capture people’s attention is what’s important to them, personally. It makes no difference whatsoever whether it’s through paid, owned or earned media. We, in any case, have decided to leave this type of disciplinary thinking behind.’
The agency achtung! aims to go above and beyond these categories to create exciting ideas that trigger a response and set something in motion.
ACHTUNG! LEADS EUROPEAN AGENCY NETWORK FOR SWISS
As Switzerland’s national airline, global quality airline and part of the Lufthansa Group, Swiss International Air Lines has named Hamburg- and Munich-based communications agency achtung! its European lead agency for earned media and PR. The decision came after an extensive multi-stage pitch was launched with a number of agencies – including network agencies.
Markus Binkert, Chief Commercial Officer at SWISS: ‘This decision marks a new direction in that we will no longer be solely focusing on communicating business-like corporate news, but much more on content that is relevant to and makes an impact on individual markets and people. For the only thing that seems to capture people’s attention nowadays is what’s really interesting or at best, fascinating.’
In addition to setting up a European network of independent owner agencies especially for SWISS, achtung! is also taking care of communications in Germany and Austria. ‘We believe in the power of a customer-centric agency network and in the strength of ideas that are relevant to the individual. We are extremely proud to now be able to work for SWISS on such a large scale’, says Mirko Kaminski, founder and CEO of achtung!
Triple: Three PR REPORT AWARDS for achtung!
achtung! has become the first agency ever to win not one but three trophies at the PR REPORT AWARDS – the Oscars of the German PR industry.
A hat trick never before achieved in the 11-year history of the awards! An all-star jury awarded the trophies for three ideas and campaigns submitted by achtung!: ‘From Polo to Porsche’ for mobile.de, ‘Germany’s Great Dispute Atlas’ for ADVOCARD and ‘The Party Check’ for Trusted Shops.
Mirko Kaminski, CEO and founder of the agency, which meanwhile has 120 employees in Hamburg and Munich, said: ‘Our aim is to win over and inspire customers with ever more unorthodox ideas. These awards prove that we are obviously on the right track. I’m really proud of our teams.’