RTL 2, FOX
The Walking Dead - the current seasons of this mega series launches in Germany in fall 2016. RTL II and FOX wow the demanding fan community with a promotion that has never been done before: the first interactive Facebook live game. Two YouTube stars, abandoned in a barren wasteland, surrounded by zombies.
Their fate is streamed live on Facebook. The premiere: the users decide in real time what the two should do by using the Facebook reaction buttons. The success exceeds all expectations.