The impetus that kicks things into motion
In today’s hyperconnected reality, companies and brands more than ever need to come up with inspring impulses so people will devote their time and attention to them. We are the communications agency that creates and delivers these stimuli.Read more
THE SMART WAY TO GET THE LOWDOWN ON COMPLEX ISSUES: ACHTUNG! QUICK CHECKS
Marketing presents decision-makers with new and complex challenges at every turn. Find out what you need to know with the experts at achtung! and get the lowdown on such complex marketing issues as reputation management and content marketing strategies. With concrete recommendations for action tailored to your needs.See more
COMPACT WORKSHOPS FOR MAXIMUM SUCCESS: ACHTUNG! SPEED DATING
Together we can achieve great things in a short time: in these compact workshops we take a closer look at a topic of your choice and develop recommendations for action based on practical examples that will boost your business and enhance your communication – date your way to success!See more
THE INTELLIGENT WAY TO SIMPLIFY YOUR DAY: ACHTUNG! SMART SOLUTION TOOLS
We can't do your job for you. But we know a few tricks that could make your job that much easier. We call them Smart Solution Tools. Find out for yourself and learn how to solve your problems at the press of a button, such as with our crisis app or our real-time newsroom.See more
When it comes to cars, arguments arise quickly in German families: Mom wants something practical, Dad something sporty, while the kids want something comfortable. eBay asks families what matters to them in a car, and collates a huge volume of data on individual wishes. But that's not all. eBay really builds the Happy Family Car.See more
The Walking Dead - the current seasons of this mega series launches in Germany in fall 2016. RTL II and FOX wow the demanding fan community with a promotion that has never been done before: the first interactive Facebook live game. Two YouTube stars, abandoned in a barren wasteland, surrounded by zombies. Their fate is streamed live on Facebook. The premiere: the users decide in real time what the two should do by using the Facebook reaction buttons. The success exceeds all expectations.See more
Many brands have already movingly fulfilled Christmas wishes. But which brand turned a village into a tourist magnet in the run-up to Christmas? The eBay Marketplace confers popularity and reach on many things. And that is precisely what happens for the small Thuringian village of Crawinkel – a virtually unknown little spot. It is here of all places that eBay proves what eBay can do – in a way that touches and captivates millions.See more
It has always been the case that although the Swiss haven’t invented much, they have refined a great deal with devotion and perfection. And that’s exactly what SWISS does as well. The airline does what the others do – just that little bit better. SWISS picks up on typical peculiarities in the important markets of Germany, the UK, Austria and Italy, and refines them in Swiss style. This makes the small but crucial difference tangible – and captivates an audience of millions.See more
More and more Germans are going to Google instead of the doctor. But there are big differences in the quality of the health information they find there. There is a risk that people will come up with dramatic and wrong self-diagnoses. For the first time, someone takes a stand: the insurer, Central Krankenversicherung. The idea: “Dr. Internet”. The findings: Online health information is often unsatisfactory. So Central develops the first quality standard for online health info. And they hit a nerv!See more
Trusted Shops, the quality seal for online shops, can only work if it’s well known. But reaching millions with a zero media budget will take a major event and a great idea: Trusted Shops checks the national soccer associations’ stores in time for EURO 2016 and names those who are breaking the rules. The Result: an immense reach and lots of new customers.See more
The sneakers market is huge and eBay wants to get involved. The problem is that sneaker enthusiasts tend to buy from niche stores. For them, sneakers are pieces of art. So eBay made two top influencers into curators. The idea: Germany’s First Sneakers Art Gallery. The sneakers were presented in the same way as valuable art and sneakers fans became art collectors. It was a great success!See more
Everybody in Germany knows eBay, but hardly anyone knows eBay PLUS, the premium program for buyers that makes shopping on eBay even more carefree than ever before. Until we posted a film online that really goes over the top with carefreeness – "The Cutest Ad on Earth". Almost too sweet to stomach.See more
Europe – increasing problems, quarrels and disputes.
We Europeans have begun to lose sight of each other.
Located in the heart of the continent, SWISS airlines decided to follow its heart and send out a monumental sign – one to make the people of Europe stop for a moment and reflect.
Who is interested in legal expenses insurance? Nobody. However, everyone seems to be interested in disputes. ADVOCARD decided to map out the biggest quarrels within Germany. The first of its kind: Germany’s great “dispute atlas” was created. The result: incredible media buzz and an enormous sales success. Additionally, this became Germany’s most award-winning PR case in 2014.See more
It’s Summer 2014, the soccer World Cup is happening and our team is in the final. McCain isn’t a sponsor and doesn’t have the budget for advertising but still wants to be part of this momentous event. The idea: McCain Fries Final. McCain commentates in real-time on the game by using a baking sheet with French fries and croquettes. It’s a phenomenal success.See more
Mainland investors planned to build an industrial area on the island of Fehmarn.
The people of Fehmarn were enraged but clever.
It took just one little nudge and soon Fehmarn’s creativity erupted.
“Save Fehmarn!” turned into the biggest and most imaginative movement in the history of the island.
People love sharing on the Internet – their great photos, lifestyle and preferences. eBay picked up on this and decided to optimize this experience with eBay Collections. Hundreds of thousands of Germans design their own collections, like virtual pinboards of style. An authentic development has been born – and it’s still going strong.See more
There are bucket lists for vacation destinations, for experiences and for all kinds of different things. But what about for cars? Strangely enough, a bucket list for cars was not in existence. mobile.de wanted to get a point across to Germans: Life is too short to only drive a few cars.
The idea was born: FIVE CARS TO DRIVE BEFORE YOU DIE – the first national bucket list just for cars.