WE ARE THE ONES THAT MOVE.
Before the internet it was sufficient to stage and place messages properly.
Today it takes more: Companies and brands have to be highly interesting to people.
It’s the only way to win their attention, and to build meaningful relationships.
In order to achieve this effectively, Social Media, PR, and Digital Marketing need to be mixed with maximum creativity.
This is our belief. And more and more national and international achtung! clients share this belief with us.
SAVE THE DATE
Official and one to note in your diary: The second round of the DIGITAL KINDERGARTEN will be starting on June 7, 2018. Powered by Weischer.Media, FUTURE CANDY and achtung!, everything will be bigger, brighter and better. This time it will be staged at the Hühnerposten, a major Hamburg venue. We’re expecting 30 exhibitors, 30 speakers and 1,000 guests. The sponsors: Opinary, the Unruly Group and Hamburger Hochbahn.
There are countless decision-makers who won’t be flying to the CES or SXSW, but want to check out VR, AR, AI, drones, wearables, 3D printing, smart homes and robotics for themselves. So our mission is to offer marketing and communication decision-makers, agency staff and other interested individuals the chance to experiment and play with gadgets, new technologies and innovations.
Until the event takes place, all the news and information about gadgets, speakers and exhibitors will be posted on Facebook, Twitter and Instagram. Or you can get it from our exclusive media partner Business Punk. Tickets are available at digitalkindergarten.de.
We are celebrating…
taking first place in the PR-Journal’s current creative ranking. “We firmly believe that brands and companies today first and foremost need creativity and good ideas to even reach people in the first place, and to set themselves apart in communicative competition,” says Mirko Kaminski. We were able to win awards both in Germany and internationally with the Elbphilharmonie campaign – our joint project with Jung von Matt. But also with lots of other campaigns and various projects. “That demonstrates the spectrum of creativity among our people at achtung! And that is something of which we, and I, are very proud,” our CEO says.
When it comes to cars, arguments arise quickly in German families: Mom wants something practical, Dad something sporty, while the kids want something comfortable. eBay asks families what matters to them in a car, and collates a huge volume of data on individual wishes. But that's not all. eBay really builds the Happy Family Car.See more
The Walking Dead - the current seasons of this mega series launches in Germany in fall 2016. RTL II and FOX wow the demanding fan community with a promotion that has never been done before: the first interactive Facebook live game. Two YouTube stars, abandoned in a barren wasteland, surrounded by zombies. Their fate is streamed live on Facebook. The premiere: the users decide in real time what the two should do by using the Facebook reaction buttons. The success exceeds all expectations.See more
Many brands have already movingly fulfilled Christmas wishes. But which brand turned a village into a tourist magnet in the run-up to Christmas? The eBay Marketplace confers popularity and reach on many things. And that is precisely what happens for the small Thuringian village of Crawinkel – a virtually unknown little spot. It is here of all places that eBay proves what eBay can do – in a way that touches and captivates millions.See more
It has always been the case that although the Swiss haven’t invented much, they have refined a great deal with devotion and perfection. And that’s exactly what SWISS does as well. The airline does what the others do – just that little bit better. SWISS picks up on typical peculiarities in the important markets of Germany, the UK, Austria and Italy, and refines them in Swiss style. This makes the small but crucial difference tangible – and captivates an audience of millions.See more
More and more Germans are going to Google instead of the doctor. But there are big differences in the quality of the health information they find there. There is a risk that people will come up with dramatic and wrong self-diagnoses. For the first time, someone takes a stand: the insurer, Central Krankenversicherung. The idea: “Dr. Internet”. The findings: Online health information is often unsatisfactory. So Central develops the first quality standard for online health info. And they hit a nerv!See more
Trusted Shops, the quality seal for online shops, can only work if it’s well known. But reaching millions with a zero media budget will take a major event and a great idea: Trusted Shops checks the national soccer associations’ stores in time for EURO 2016 and names those who are breaking the rules. The Result: an immense reach and lots of new customers.See more
The sneakers market is huge and eBay wants to get involved. The problem is that sneaker enthusiasts tend to buy from niche stores. For them, sneakers are pieces of art. So eBay made two top influencers into curators. The idea: Germany’s First Sneakers Art Gallery. The sneakers were presented in the same way as valuable art and sneakers fans became art collectors. It was a great success!See more
Everybody in Germany knows eBay, but hardly anyone knows eBay PLUS, the premium program for buyers that makes shopping on eBay even more carefree than ever before. Until we posted a film online that really goes over the top with carefreeness – "The Cutest Ad on Earth". Almost too sweet to stomach.See more
Europe – increasing problems, quarrels and disputes.
We Europeans have begun to lose sight of each other.
Located in the heart of the continent, SWISS airlines decided to follow its heart and send out a monumental sign – one to make the people of Europe stop for a moment and reflect.
Who is interested in legal expenses insurance? Nobody. However, everyone seems to be interested in disputes. ADVOCARD decided to map out the biggest quarrels within Germany. The first of its kind: Germany’s great “dispute atlas” was created. The result: incredible media buzz and an enormous sales success. Additionally, this became Germany’s most award-winning PR case in 2014.See more
It’s Summer 2014, the soccer World Cup is happening and our team is in the final. McCain isn’t a sponsor and doesn’t have the budget for advertising but still wants to be part of this momentous event. The idea: McCain Fries Final. McCain commentates in real-time on the game by using a baking sheet with French fries and croquettes. It’s a phenomenal success.See more
Mainland investors planned to build an industrial area on the island of Fehmarn.
The people of Fehmarn were enraged but clever.
It took just one little nudge and soon Fehmarn’s creativity erupted.
“Save Fehmarn!” turned into the biggest and most imaginative movement in the history of the island.
People love sharing on the Internet – their great photos, lifestyle and preferences. eBay picked up on this and decided to optimize this experience with eBay Collections. Hundreds of thousands of Germans design their own collections, like virtual pinboards of style. An authentic development has been born – and it’s still going strong.See more
There are bucket lists for vacation destinations, for experiences and for all kinds of different things. But what about for cars? Strangely enough, a bucket list for cars was not in existence. mobile.de wanted to get a point across to Germans: Life is too short to only drive a few cars.
The idea was born: FIVE CARS TO DRIVE BEFORE YOU DIE – the first national bucket list just for cars.