achtung! named lead agency for SBK
Here we go! The pitch team was able to win the bid and acquire the account for Siemens-Betriebskrankenkasse SBK. In the role of lead and content agency achtung! is now starting work on the strategic development and implementation of the brand campaigns. The key issue here is to set the brand positively and permanently apart from the competition and, with the help of cross-channel measures, contribute to customer acquisition and loyalty. “achtung! combines an understanding of our market with creative approaches. We were entirely won over by the overall package of surprising ideas, references and persuasive consultants on the agency side,” explains Timo Hintze, SBK’s head of marketing.
eBay builds what families want
After lengthy preparation, we are finally allowed to present it to the public: the eBay family dream car. Based on a representative survey of German families, eBay has converted a VW Touran into the perfect family car. The most important wishes: storage space, a mini refrigerator, washable seat covers, and lots of entertainment to stave off boredom on long drives: a play table, video screens, an extra cockpit for the children, and built-in PlayStations. The idea is as original as the result itself! A big thank you goes out to our partners at Continental Cars in Hamburg
Elbphilharmonie wins two Digital Communication Awards
We are thrilled to have won the “Strategy of the Year” award for our Elbphilharmonie campaign which we implemented in partnership with Jung von Matt for Hamburg Marketing. In addition, the spectacular drone flights around the concert hall and inside the building itself – as a digital building-block of the overall campaign – have been honored at this year’s Digital Communication Awards in the “Microsite” category.
Gold, silver, bronze
DIE KLAPPE is THE competition for commercial films from Germany, Austria and Switzerland. We are delighted to have won gold for the Elbphilharmonie Hamburg, together with Jung von Matt and Hamburg Marketing, silver for “Apocalypse Live” for the Facebook live stunt for the season start of The Walking Dead on RTL II and FOX, together with Redpinata Video Produktion and Superama Filmproduktion, and bronze for “EUROPE’S BIGGEST FAN SHOP CHECK” on behalf of Trusted Shops.
achtung! nominated for Digital Communication Awards
The shortlist for the Digital Communication Awards has been announced and we appear on it no fewer than six times! Our collaboration with Jung von Matt and Hamburg Marketing on the Elbphilharmonie Hamburg has been nominated not only in the supreme discipline of "Strategy of the Year" but also in the "Product Launch" and "Microsite" categories. For its part “Apocalypse Live” – created for the start of the new season of The Walking Dead for RTL II and FOX in partnership with Redpinata Video Production – will be competing for the jury’s favor as the "Innovation of the Year" and best "Online Event and Interactive Experience". Meanwhile our “Social Crime Shopping” for eBay could be a winner as the best "Social Media Campaign". See the full shortlist for the awards on September 29 in Berlin here.
Not only luck: achtung! creates new campaign for LOTTO Schleswig-Holstein
Many Germans think that winning the lottery is purely down to chance which is why they don’t even give it a try. But these random opportunities occur quite frequently. We deliberately played on these reservations when our team created the “Lucky. Yet again!” campaign for our client, LOTTO Schleswig-Holstein for the LOTTO 6aus49 lottery. The objective: Get more people in Schleswig-Holstein to think about entering the lottery. The summer campaign included posters at lottery agencies, mega lights in Schleswig-Holstein, radio spots and display banners.
DIGITAL KINDERGARTEN a complete success
At the first DIGITAL KINDERGARTEN, we were once completely exhausted. Whether it’s virtual or augmented reality, bots or drones, A.I. or robots. Together with FUTURE CANDY we had invited to try out and test them in order to familiarize with today and tomorrow’s communication world and to have a lot of fun. In addition to the offers on the 20 presentation areas of our exhibitors, the visitors were invited to take inspiration and to discuss the communicative challenges of the present and the future. Speakers were from Google, Twitter and Facebook. About 300 marketers, PR and digital decision-makers and influencers as well as friends of the agency followed our call. A great success! Thanks to all speakers, exhibitors, visitors, helpers at achtung!.
And, of course, to our media partner W&V, who provides interviews with Will Rolls from Facebook and Vincent Kittmann from the Online Marketing Rockstars.
How free and candid can the agency-client relationship be? How simply and directly can international brands reach people? And do global brands really need big networks to achieve success? The agency that is now answering these questions has its message in its name: frank. Because in many languages, “frank” means candid, free, direct, honest, forthright and brave. The three founders – Maud Schock, previously Global Account Director at FCB, Sven Becker, most recently Global Director Strategy for Beiersdorf at FCB, and top New York creative Paul Kamzelas – want to imbue their relationship with their clients with that quality that sets apart brands in dialog with people worldwide. And we at achtung! are delighted that we’re on board as well.
achtung! wins pitch for F-Secure brand campaign
achtung! is developing a B2B brand campaign for the German market for the IT security specialists F-Secure. The team won the pitch and as of now will be devising and realizing digital, content, marketing and social media activities and PR measures for F-Secure. The focus here is on IT decision-makers. “achtung! combines a strategic understanding of the complex cyber-security market with an exceptionally creative approach,” says Berk Kutsal, F-Secure PR Manager for the DACH region. The Finnish company wants the campaign to attract more attention to its “live security” concept that combines sophisticated technical products with services from their own specialists: F-Secure security experts are involved in more European cyber-crime investigations than any other company.
achtung! wins GWA Healthcare Award
Congratulations to Robert Hoyer’s team and health insurer Central Krankenversicherung! They won a Silver GWA HealthCare Award at this year’s Pharma Marketing Congress. Our joint project “Dr. Internet’s Practice” won the jury over in the “Doing Good” category.
Ahead of the award presentation, Robert had the opportunity to once again present the GWA-winning success story to experts from the healthcare industry in detail. Central truly hit a nerve with "Dr. Internet". For an ever-increasing number of Germans, Google is replacing a visit to the doctor. However, the quality of the health information available there fluctuates enormously. Central Krankenversicherung analyzed millions of search queries on the web and discovered that this health information is often inadequate. Central therefore developed the first quality standard for health information on the internet.
We are thrilled about our first Cannes Lion and incredibly proud. We are equally proud of our agency partner Jung von Matt and our client and contact at the City of Hamburg. Because it is only with them that the award-winning Elbphilharmonie campaign could be turned into such an impressive communication success. And they have helped to make this Lion possible. This is the first time that achtung! has ranked in the German Cannes medal table – one more reason to be mega happy and proud.
APOCALYPSE LIVE wins at PromaxBDA Awards
Our interactive Facebook live game, APOCALYPSE LIVE, that we created in partnership with RTL II and FOX for the launch of the new season of THE WALKING DEAD has taken another award! At the PromaxBDA Global Excellence Promotion, Marketing & Design Awards 2017 which are highly regarded in the movie industry, the project won Gold in the “Technical Innovations – Digital Platforms” category, and Silver in the “Interactive Promotion” category.
DPOK hat trick for the Elbphilharmonie
That’s what winners look like! Together with Jung von Matt and Hamburg Marketing, we have produced a hat trick of “Innovation of the Year”, “Multichannel Communication” and the supreme achievement, “Strategy of the Year” at the German Awards for Online Communication. The awards were presented for the campaign around the opening of the Elbphilharmonie concert hall that we handled as the PR Lead International, in conjunction with our colleagues from Jung von Matt. Amazing!
We’ll be playing on July 13, 2017! Together with 150–200 marketers, PR and digital decision-makers, influencers, journalists and friends of the company, we’ll be running completely wild at the first DIGITAL KINDERGARTEN. No matter whether it’s virtual or augmented reality, bots or drones, A.I. or robots … together with Future Candy we are inviting guests to a huge sampling and testing session so that they can familiarize themselves today with tomorrow’s communication world and – most importantly – have some fun while they’re doing it. Some of those in attendance will include speakers from Google, Twitter and Facebook who will be preparing us with keynote speeches for the communication challenges that we face now and in the future.
In cooperation with our client Swiss International Air Lines (SWISS) we staged the Europe-wide project “SWISSED”. It has always been the case that although the Swiss haven’t invented much, they have refined a great deal with devotion and perfection. And that’s exactly what SWISS does as well. The airline does what the others do – just that little bit better. SWISS picks up on typical peculiarities in the important markets of Germany, the UK, Austria and Italy, and refines them in Swiss style. With entertaining videos we have made the small but crucial difference tangible – and captivates an audience of millions. With the combination of storydoing, branded content, and branded entertainment will place the brand far away from airports and planes.
All videos you can find on the microsite of the campaign.