Germany´s smallest Christmas Market
The year is slowly coming to a close. Time for a toast! We cordially invited customers and business partners, friends and families to Germany’s smallest Christmas Market, right on our doorstep. A genuine Christmas Market with everything you’d expect – mulled wine, roasted almonds, crêpes and a wonderfully festive atmosphere. A perfect opportunity for a chat about past and future projects. Or even to start developing some new ideas for 2018.
Eurobest Silver award for SOCIAL CRIME SHOPPING
Sensational! Our second-screen experiment SOCIAL CRIME SHOPPING has taken its next international accolade, winning Silver at the Eurobest Awards. During one episode of the crime series “Tatort” all hell breaks loose on Twitter. An enormous and ardent community comments, shares or reads the tweets. Even at the risk of being punished by the community, eBay tries an experiment: a team of top Twitterers comments on the Tatort episode on behalf of eBay – in real time. Attention is drawn to appropriate eBay products in a polite and entertaining way. The success on Twitter is almost criminal and the number of clicks on the linked products far exceeds expectations. And the campaign didn’t fail to attract media attention either.
International awards for the Elbphilharmonie
The campaign for the inauguration of the Elbphilharmonie concert hall has been honored in the category of Multi-Channel Communications at the European Excellence Awards. The turnaround in how the concert hall was perceived – achieved by means of highly effective and worldwide media work which delivered captivating content across all channels – once again proved a winner with an international panel of judges.
We say once again because the Eurobest Awards were presented at the same time in London. In this case, we took a Silver award for the spectacular light installation for the inaugural concert in the Design category, and Bronze in the PR category. The overall performance and effectiveness of the campaign as a whole was honored as an “Integrated Campaign led by PR”.
First achtung! summit is a success
Brands once had no choice but to buy their way into other people’s media or earn their presence there. Today they can do the broadcasting themselves, just like media businesses, reaching millions and initiating intense interaction. Some companies and brands are already making intensive use of this opportunity. Others are still finding it difficult. “Brands Becoming Broadcasters?!” – was the theme of our first achtung! summit. A small group of communicators, brand managers and speakers gathered at our agency to get some mutual inspiration. An exclusive round of momentum and discussion. The brands in attendance included Coca-Cola, Nestlé, Deutsche Bank, Novartis, VAPIANO, Twitter, Google, Daimler, Bonduelle, PUMA, Hamburger Sparkasse, Beiersdorf/NIVEA, Microsoft, HUGO BOSS, Unruly, Henkel, and NordwestLotto … to be continued!
Nine PR Report Awards for achtung!
We are unbelievably happy and enormously proud! Our agency was recognized as the Communication Consultancy of the Year at this year’s PR Report Awards. And if that was not honor enough, the Gold Award for the Campaign of the Year also went to Hamburg – jointly awarded to us along with Jung von Matt and Hamburg Marketing for the “Longest Overture of All Time” for the inauguration of the Elbphilharmonie concert hall. In addition, the campaign was a winner in the individual categories of “Image and Moving Image”, “Social Media” and “Event and Live Communication”. We were also able to take home another four awards for our clients eBay, Trusted Shops and Beltretter e.V.
Grand Prix for the Elphi at the Econ Awards
For years, the Elbphilharmonie concert hall made it difficult for the public to truly believe in it. But it managed a complete turnaround. In the eyes of the award judges, this was thanks to fantastic communications that were celebrated in three individual categories at this year’s Econ Awards. The judges awarded two Platinum awards (Corporate Image Campaign as well as PR/HR Projects and Campaigns) and one Silver award (Digital Application) to Hamburg Marketing, and to Jung von Matt and achtung! as the responsible agencies. This outstanding performance was crowned with the Grand Prix. We are incredibly proud! By winning these awards, Hamburg Marketing goes to the top of the ranking and was named the corporate Econ Awardee of the Year 2017.
Elphi wins Silver Effie
The GWA has been awarding its Effie for over 30 years now in recognition of outstandingly efficient marketing communication, its thinking being that “marketing and market communication require benchmarks of success”. Together with Jung von Matt and Hamburg Marketing we are thrilled with this award. The judges felt that the overture for the opening of the Elbphilharmonie concert hall was a “brand experience” worthy of a Silver award. Details about all seven Silver award winners are available online at HORIZONT.
achtung! named lead agency for SBK
Here we go! The pitch team was able to win the bid and acquire the account for Siemens-Betriebskrankenkasse SBK. In the role of lead and content agency achtung! is now starting work on the strategic development and implementation of the brand campaigns. The key issue here is to set the brand positively and permanently apart from the competition and, with the help of cross-channel measures, contribute to customer acquisition and loyalty. “achtung! combines an understanding of our market with creative approaches. We were entirely won over by the overall package of surprising ideas, references and persuasive consultants on the agency side,” explains Timo Hintze, SBK’s head of marketing.
eBay builds what families want
After lengthy preparation, we are finally allowed to present it to the public: the eBay family dream car. Based on a representative survey of German families, eBay has converted a VW Touran into the perfect family car. The most important wishes: storage space, a mini refrigerator, washable seat covers, and lots of entertainment to stave off boredom on long drives: a play table, video screens, an extra cockpit for the children, and built-in PlayStations. The idea is as original as the result itself! A big thank you goes out to our partners at Continental Cars in Hamburg
Elbphilharmonie wins two Digital Communication Awards
We are thrilled to have won the “Strategy of the Year” award for our Elbphilharmonie campaign which we implemented in partnership with Jung von Matt for Hamburg Marketing. In addition, the spectacular drone flights around the concert hall and inside the building itself – as a digital building-block of the overall campaign – have been honored at this year’s Digital Communication Awards in the “Microsite” category.
Gold, silver, bronze
DIE KLAPPE is THE competition for commercial films from Germany, Austria and Switzerland. We are delighted to have won gold for the Elbphilharmonie Hamburg, together with Jung von Matt and Hamburg Marketing, silver for “Apocalypse Live” for the Facebook live stunt for the season start of The Walking Dead on RTL II and FOX, together with Redpinata Video Produktion and Superama Filmproduktion, and bronze for “EUROPE’S BIGGEST FAN SHOP CHECK” on behalf of Trusted Shops.
achtung! nominated for Digital Communication Awards
The shortlist for the Digital Communication Awards has been announced and we appear on it no fewer than six times! Our collaboration with Jung von Matt and Hamburg Marketing on the Elbphilharmonie Hamburg has been nominated not only in the supreme discipline of "Strategy of the Year" but also in the "Product Launch" and "Microsite" categories. For its part “Apocalypse Live” – created for the start of the new season of The Walking Dead for RTL II and FOX in partnership with Redpinata Video Production – will be competing for the jury’s favor as the "Innovation of the Year" and best "Online Event and Interactive Experience". Meanwhile our “Social Crime Shopping” for eBay could be a winner as the best "Social Media Campaign". See the full shortlist for the awards on September 29 in Berlin here.
Not only luck: achtung! creates new campaign for LOTTO Schleswig-Holstein
Many Germans think that winning the lottery is purely down to chance which is why they don’t even give it a try. But these random opportunities occur quite frequently. We deliberately played on these reservations when our team created the “Lucky. Yet again!” campaign for our client, LOTTO Schleswig-Holstein for the LOTTO 6aus49 lottery. The objective: Get more people in Schleswig-Holstein to think about entering the lottery. The summer campaign included posters at lottery agencies, mega lights in Schleswig-Holstein, radio spots and display banners.
DIGITAL KINDERGARTEN a complete success
At the first DIGITAL KINDERGARTEN, we were once completely exhausted. Whether it’s virtual or augmented reality, bots or drones, A.I. or robots. Together with FUTURE CANDY we had invited to try out and test them in order to familiarize with today and tomorrow’s communication world and to have a lot of fun. In addition to the offers on the 20 presentation areas of our exhibitors, the visitors were invited to take inspiration and to discuss the communicative challenges of the present and the future. Speakers were from Google, Twitter and Facebook. About 300 marketers, PR and digital decision-makers and influencers as well as friends of the agency followed our call. A great success! Thanks to all speakers, exhibitors, visitors, helpers at achtung!.
And, of course, to our media partner W&V, who provides interviews with Will Rolls from Facebook and Vincent Kittmann from the Online Marketing Rockstars.
How free and candid can the agency-client relationship be? How simply and directly can international brands reach people? And do global brands really need big networks to achieve success? The agency that is now answering these questions has its message in its name: frank. Because in many languages, “frank” means candid, free, direct, honest, forthright and brave. The three founders – Maud Schock, previously Global Account Director at FCB, Sven Becker, most recently Global Director Strategy for Beiersdorf at FCB, and top New York creative Paul Kamzelas – want to imbue their relationship with their clients with that quality that sets apart brands in dialog with people worldwide. And we at achtung! are delighted that we’re on board as well.