We’re enormously proud of our Jessica! Yesterday evening she received the International German PR Award for the “Germany’s First Sneakers Art Gallery” project, created for our client eBay. The jury awarded it in the category of “Presentation and Live Communication”: for true aficionados, sneakers are art. The idea: a pop-up gallery as a communication platform. eBay gets two high-calibre influencers on board as curators. They present sneakers as art for the first time, turning sneaker fans into art collectors.
Don’t try this at home!
Two men, two tyres, and non-stop adrenaline: we pulled off a stunt for eBay – figuratively and literally. To highlight its tyre campaign, eBay showed – on Facebook and other media – how impressive a tyre change can be. It wasn’t only the public who were won over; Werben & Verkaufen magazine gave it instant coverage too. Many thanks to our video team around Fritz Unruh.
achtung! defends its position among owner-run agencies
WuV has published its list of owner-run advertising agencies with the highest turnover in 2016. After placing well (4th place) in the PR Journals creative ranking this year, we were able to maintain our position at No. 16 in the turnover ranking.
See details of the WuV ranking here.
Election year 2017: MIRKO KAMINSKI appointed jury member again
Our CEO, Mirko Kaminski, has once again been chosen as a member of the jury for the prestigious PR Report Awards. This experienced juror (Cannes Festival, Eurobest, New York Festival, and others) will be in the company of PR professionals from many other agencies and German companies. For the first time, Mirko Kaminski will also be on the “Branded Content / PR” jury of the ADC awards this year, assessing work from all over Germany. During the ADC Festival in Hamburg in mid-May, he and his fellow jury members will be choosing the winners of the sought-after ADC Nails.
B2B expert René Weber moves to achtung!
A very warm welcome! We are delighted that we have persuaded René Weber to join us. The B2B communication expert is moving to achtung! as a Senior Account Manager. He has already been working with agencies for a number of years – initially with Fink & Fuchs, and then with Faktor 3 – where he was responsible for the communications of international technology companies in the area of digital marketing and advertising (e.g. Adobe Systems / Adobe Marketing Cloud). He has also acted as a consultant for well-known e-commerce and retail brands.
With achtung! René will be working with clients such as Trusted Shops and Wer liefert was?, and will also be driving the overall expansion of the B2B segment. His specific duties furthermore include helping new and existing B2B clients to break up their traditional silos and better weave B2B and B2C communication together. “Communication about specialist issues is often impeded by an outdated silo mentality. At achtung!, however, they no longer think in terms of disciplines but rather in terms of solutions and ideas. I like that.”
Swiss Premium Dairy Emmi commissions achtung!
The premium milk processor and dairy Emmi recently awarded its PR budget for communication in Germany. And we’re very happy to say that they have decided to work with achtung!. Our work with them focuses on the famous coffee brand Emmi CAFFÈ LATTE, the yoghurt range from ONKEN and the premium cheese brand Kaltbach. From now on, we will be supporting Emmi in all aspects of PR work, acting as consultants for strategic brand and product communication and bringing about creative cross-medial communication campaigns. And from now on there is only Emmi CAFFÉ LATTE!
ADAC-CONTENDER JIMDRIVE CHOOSES ACHTUNG!
The young automobile club JimDrive wants to revolutionize the established market of automobile clubs with slender structure and digital offerings for breakdown assistance and mobility services. Concerning communication, they now place their trust in achtung!. The team was able to convince during a short selection procedure. JimDrive founder Timo Weltner puts it in a nutshell: "achtung! thinks digitally, is an attacker agency and is disruptive. We do not only like that, that convinced us! "
achtung! takes over brand and product PR for JimDrive with immediate effect. The team around Account Director Tim-Oliver Struck is to position the fast-growing brand in the public and especially among drivers as a new, innovative player as well as create visibility.
CRAWINKEL. A REAL CHRISTMAS STORY
Several brands fulfilled Christmas wishes in December. But which brand has ever been able to turn a village into a tourist magnet in the pre-Christmas season? We are proud of the fact that we were able to give the small village of Crawinkel an influx of visitors, unique in it's history. With our customer eBay and a huge Christmas tree. Showtime!
WE EXTEND LOTTERY COMMITMENT
LOTTO Schleswig-Holstein assigned its advertising budget to achtung! after a pitch. The team headed by Management Supervisor Robert Hoyer was able to convince in the pitch with a solid strategy and a creation based on it. The range of services include the continued development of the brand, the optimization of the digital distribution channels and the bearing of responsibility for out-of-home campaigns, POS activities, direct marketing campaigns and online campaigns, as well as the social media presence – universally for all lottery and betting products.
Robert Hoyer: “On the one hand, Lotto is an absolute people’s product. However on the other hand, the communication is a challenge due to market regulation, advertising guidelines and federal structures. Under these conditions, we are excited to develop resounding communication concepts.” In addition to this new advertising budget, achtung! has been the responsible PR agency for WestLotto, the state-licensed lottery company in North Rhine-Westphalia since 2012.
achtung! has won the MINI Germany social media budget
We are the new social media agency alongside MINI Germany. Our task: the entire strategy as well as content management and responsibility for social media channels such as Facebook, Instagram and YouTube. This also includes supporting the German MINI dealers.
The team is, of course, very happy that it could convince in the pitch. Our agency set-up is ideal for the task because achtung! can assemble a team of different disciplines and diverse trades such as analysis, strategy, data expertise, production, real-time communication and community management.
More at HORIZONT.net.
Together with our clients RTL II and FOX, we conducted an extraordinary experiment. For the launch of the current season of “The Walking Dead” in Germany we staged the world’s first interactive live game on Facebook.
The plot: two YouTube stars, abandoned in a barren wasteland, surrounded by zombies. Their fate is streamed live on Facebook. The premiere: the fans are not only close to the action, but are also able to have an influence on the decisions of the protagonists. This was made possible by using the Facebook reaction buttons as navigation tools for the very first time as well as by having a very well planned production logistic. In real time and within a matter of seconds, a 50-member team consisting of a director, camera people, technicians, etc. changed the scenario depending on how the fans voted. The main characters also responded to Facebook comments in real time.
The live game exceeded all expectations and the feedback on Facebook was overwhelming. But the best part was: „The Walking Dead“ continued to captivate audiences on RTL II and broke viewing records again for FOX.
SLIGHT DROP IN THE PR CREATIVE RANKING. THAT’S A GOOD THING!
Of course, we are proud to be among the top 5 agencies in the PR-Journal’s Creative Ranking.
When we launched the ranking in conjunction with PR-Journal, our aim was to provide an alternative to the advertising creative rankings. We wanted to draw attention to the ingenuity of agencies with a PR background. And this has been successful. An increasing number of agencies with PR DNA are producing creative materials that reach out to and move people.
achtung! is again at the forefront of this. Good! We may have dropped two spots in the rankings, but what does that matter if our industry has gained as a whole?! Mirko Kaminski hopes that many other PR agencies will undertake even bolder, more creative projects and submit them to the awards.
RENA ALFONSI MAKES THE MOVE FROM CONTENT FLEET TO JOIN ACHTUNG! AS CONTENT DIRECTOR
We are very pleased to welcome Rena Alfonsi as our new Content Director! Rena has joined achtung! from Content Fleet. There, she was most recently responsible for a 70-person team of editors, project managers, and media designers.
At achtung!, Rena is now leading the content marketing team. Her team includes consultants, content strategists, editors, artists, video professionals, SEO specialists, and Community Managers. As Content Director, Rena is also a member of the management board, the extended management of achtung!
“At achtung!, the topic of Content Marketing is not treated simply as a matter of figures used to achieve abstract click rates, but rather is understood as a holistic instrument intended not only to reach users, but also to retain them, to entertain them, and to maintain their enthusiasm,” said Rena. Precisely! That’s what we mean by good content.
BODYCHANGE DECIDES ON ACHTUNG!
We are very pleased to have a new client, BodyChange. The successful lifestyle brand has decided on achtung! after a pitch. We were able to convince the client with a sound strategy and surprising ideas. The extensive package of tasks now includes national work with media and influencers as well as social media and community management.
Bianca Davies, Marketing Director, BodyChange: “For us, it is all about a healthy, fit, and slim lifestyle. We want to work with achtung! to get even more people excited about this new, unique 'WOW' feeling. achtung! is exactly the right agency for this. In the pitch, they proved that they are able to stage the BodyChange lifestyle emotionally on social media and also use PR work to convey our message in an optimum manner.“
WE LOVE #ELPHI!
Months of preparation, intensive cooperation with more than 10 agencies around the world, which we handpicked for the #Elbphilharmonie project, weeks without sleep, and then the payoff: the Elbphilharmonie is shining and hundreds of journalists, photographers, TV reporters from around the world are on site to report about the opening. Newspapers, news portals, television broadcasters, and blogs from around the world reported on the event. The social web was tripping over itself. We would like to thank Hamburg Musik, Hamburg Marketing, the cultural authorities, and our partner Jung von Matt for the trust they placed in us and for the excellent cooperation.