HOW BRANDS SUCCESSFULLY BUILD UP AN INSTAGRAM COMMUNITY
Instagram is becoming increasingly important for digital marketing because the app increasingly influences the purchase decisions of its users. In addition, the commitment rate of the visually driven platform is around 10 times higher than on Facebook, but what rules should brands adhere to in order to be successful on the platform? Our Lisa, Content Manager, and Instagram Specialist gives HORIZONT readers five tips.
NEW CLIENT PENNY: ACHTUNG! IS GOING TO MAKE IT HOT
We are happy that PENNY decided on achtung! for its new own brand “penny heat & eat“ after our pitch. We will now make a significant contribution to announce the product line nationally. In particular, communications stunts and ideas that become a public topic should create an appetite for the new products.
The “More Time for More" campaign has begun our first project. It consists of six scripted reality webisodes. The cinematic before and after story brings the basic thought “More Time for More” into everyday life with affectionate irony. “The result is television-style videos that approach the topic without looking for a laugh in a way that is typical in advertising and are simply wonderfully entertaining,” explains our CCO Hans Albers.
More about the idea and the first episode can be found at W&V.
ANN-KATHRIN HINRICHSEN BECOMES HEAD OF OUR “BEAUTY CARE AND LIFESTYLE“ TEAM
Ann-Kathrin Hinrichsen is now head of our “Beauty Care and Lifestyle“ team. She has been promoted to Director and is now a member of the extended business management of achtung! – the management board. As a result of her many years of activity in the sector, Ann-Kathrin knows Beauty Care like the back of her hand. We are really pleased to have her. Many congratulations to Ann-Kathrin!
ASTRONAUT AND FIRE IN ACHTUNG! LAB
We are probably one of the first agencies in Europe to have the HoloLens and now Mirko and Mariano are “playing” augmented reality. It’s amazing what is now becoming possible – far beyond amusing games.
KATRIN KILIANSKI BECOMES SOCIAL MEDIA DIRECTOR
She has just represented the new German creative generation as a young lion in Cannes and now we congratulate Katrin Kilianski on her new role as Social Media Director.
Katrin has been a part of the team for five years now. In line with achtung! LAB, her new position bundles social media competencies and will support sector experts with regard to design and to provide advice. Katrin actually comes from the traditional advertising sector, but discovered her passion for the dynamism of social networks. Good to have you on board, Katrin!
EVA MARIA PANKALLA MOVES FROM BAUER MEDIA GROUP TO ACHTUNG!
As text manager, Eva Pankalla is strengthening the top of the Content Marketing Team at achtung!. She is joining the communications agency from Bauer Media Group. Eva worked at Bauer Media for more than ten years, most recently as the manager of the in-house agency, who is responsible for all titles and brands. The Content Marketing Team at achtung! includes, among other things, content strategists, editors, artists, video professionals, SEO specialists, and community managers.
Great to have you!
WE MOVE FORWARD: FALKEN TYRE EUROPE BECOMES A NEW CLIENT
FALKEN Tyre Europe is ready to overtake – and we are supporting it. After a new claim, new ads, and a sponsoring commitment with a new focus, we are now on board with the Japanese tire brand as an agency for both social media and internal and external communications. Our task: helping FALKEN to gain new market share in Europe.
Stephan Cimbal, Head of Marketing Europe at FALKEN: "Enthusiasm and mastery are becoming central drivers of our brands. This is the current focus of our entire sponsoring commitment, as well as the resulting brand communications. achtung! repeatedly shows how much PS the agency is able to get out there and impresses with unconventional and at the same time relevant content approaches. This is exactly the mix we want.“
Mirko Kaminski, achtung! CEO: "The new FALKEN claim “On The Pulse” and the new marketing focus include a lot of dynamism and forward progress. We like that! We want to hit the accelerator."
WOW!: BEST AGENCY IN GERMANY, AUSTRIA, SWITZERLAND
achtung! has now been selected as the best agency of 2016 in Germany, Austria, and Switzerland by the high-level jury of SABRE Awards EMEA. The decisive factors for the jury were our "innovative power, creativity, and our growth in 2015.” The trophy was awarded during a gala with 500 guests in Berlin. We really didn’t expect this. Great! The award is hosted by the well-known international industry magazine "Holmes Report.”
FROM CONTENT, CHINOS, AND THE PLACE IN THE DISPLAY WINDOW
What does good content have to do with chinos? And why is so much of your good content not hanging in the display window? Romina explains in detail in her guest article for LEAD digital why we always think about content and SEO together from the beginning.
RANKING OF INTERNET AGENCIES: ACHTUNG! IN TOP 40
The beginning of the year is rankings season: after good showings in the revenue rankings published by PR Journal (8th place), as well as in HORIZONT’s rankings of owner-managed advertising agencies (16th place), ibusiness.de has now published the list of the largest internet agencies in 2016. At 38th place, we were already in the top 40 of over 200 agencies last year. Bits & Bytes for all!
You can find the full rankings list at ibusiness.de.
ADC FESTIVAL 2016: DOUBLE AWARD FOR “DR. INTERNET PRACTICE”
Last week, we were guests at the ADC Festival in Hamburg and once more awarded the coveted “Nail” award for Germany’s most creative work. We would like to congratulate all of the winners again and at the same time are also very pleased with our own two awards. Our client, Central Krankenversicherung, managed two entries on the shortlist with “Dr. Internet Practice.” We would like to say two thank you’s: firstly to the jury and secondly to our clients for their trust.
RANKINGS: ACHTUNG! GOES FURTHER
2015 was a good year: our fee revenues increased by 18.6%. Our teams, our clients, who put their trust in us, and new clients such as Acer, Airbnb, Intel, and Bonduelle, have made this possible for us. We are very proud of this. And we say: thank you!
The nice side effect: achtung! has jumped from 10th to 8th place in the PR Journal revenue ranking of 136 agencies. And in the HORIZONT rankings for owner-managed advertising agencies, we rose from 24th place to 16th place. Prior to that, we were very pleased to make it to 2nd place in the PR creative rankings – as one of the agencies in Germany that has received the most awards.
The rankings were as follows:
EUROPEAN CORPORATE EXCELLENCE AWARD FOR ACHTUNG!
We are pleased and proud to receive this award! achtung!’s corporate vision has now led to it being chosen as the “Best Communication Agency Germany.” The jury uses the “European Corporate Excellence Award" to honor companies who show a high level of commitment to clients, create regular innovations and play a leading and driving role in the relevant market.
Our CEO Mirko: “We are really happy about this award because it confirms that we are on our way. We want to be an inspiring powerhouse, which clients, talent, and partners are happy to plug into.”
OUR NEW CCO HANS ALBERS HAS ARRIVED
Welcome on board, Hans! But he’s not getting to work right away. Like every new arrival, he will be completing an induction week with all of the teams, consultancy, and the LAB to get to know them better.
The 57-year old was most recently General Manager for Design at Jung von Matt/365 and prior to that worked as CCO at both Fischer-Appelt and DDB Tribal in Hamburg.
From waffles to "Franzbrötchen"
We’d like to welcome Roxane, our international intern from Brussels who joins us for the next six months. Roxane is Belgian, has completed a Bachelor degree in Communication and has now started a Master’s degree in “Marketing & Commercial Communication” in Brussels.
“It’s very nice here, everyone is so welcoming! I get to meet a lot of different teams and departments. People really take the time to show me everything and explain more about the business. I feel incredibly fortunate – not all of my other friends doing internships have the same opportunities,” she told us after her first few days at achtung!.
achtung! is actively involved in a pan-European internship programme at more than forty universities, for example in Finland, Norway, Sweden, Denmark, the Netherlands and Belgium.