Support for the Corporate & Crisis Communication Team
Since the start of the year, Julian Wörner and Karl Stubbe have been providing support to the areas tackling Task Force Issue Management, Crisis Prevention, and Crisis & Change Communication. Previously, Julian and Karl both worked at Burson-Marsteller in Frankfurt for companies from the financial, automotive, energy and service industries.
“We’re excited about teaming our expertise with the creativity and innovation achtung! is renowned for. We want to see top quality from the initial idea right through to pan-disciplinarian implementation,” Julian explains. “This applies in particular to crisis prevention and crisis management. Growing levels of digital revolt are challenging companies and demand extremely quick reaction times.”
Welcome aboard, guys!
achtung! expands its service portfolio with new products for its customers
Just in time to get prepared for 2016, LAB is all set to open its brand spanking new tool box! Our experts at the heart of achtung! have developed a range of new support tools that customers can now access. The focus is on practical workshops (“Speed Dating”), basic analyses (“Quick Checks”) and concrete consulting support in the form of new applications (“Smart Solution Tools”). Sound interesting? Visit achtung.de/eng/services or drop us a mail at firstname.lastname@example.org for more information.
INSPIRING IDEAS FOR THE TOM TAILOR GROUP
achtung! are delighted to welcome the TOM TAILOR GROUP as a new client. We are now supporting the brands TOM TAILOR and BONITA with their social media channels, the planning and production of exciting online content, as well as community management. To grab users’ attention and stand out from the crowd, we’re using some innovative, new collages with moving imagery. “The ideas achtung! has about visuals, imagery and themes, plus their trail-blazing concepts convinced us they were right for the job. Today, more than ever, brands like ours need to inspire people, so we’re thrilled to have achtung! as our partner,” said Harriet Weiler, Head of Marketing at the TOM TAILOR GROUP. Visit the TOM TAILOR and BONITA facebook pages here.
TIGHTS, BED SHEETS & THE WEB OF THINGS
Exclusively for webmag LEAD Digital, our Head of Digital & Innovation Britta Heer discussed how the “Internet of Things” is set to change the landscape of marketing forever. Britta believes there’s a massive shake-up in store for agencies too. Laddered tights and silk sheets are just two of the things she touches on. Read the article here.
DIGITAL COMMUNICATION AWARD FOR ACHTUNG!
Brilliant entries from all over Europe, an incredibly tough jury, a shortlist of the crème de la crème – and yet we still pulled it off. This year, achtung! picked up a Digital Communication Award in the prestigious “Public Affairs” category. Wowzers. We’re really proud of this one. Nice work Nora and Sofia!
SHORTLISTED FOR AN EFFIE
Our Planning Team are buzzing at the moment. For the first time ever, achtung! has been shortlisted for an Effie Award for our “Save Fehmarn!” project. With the majority of awards celebrating creativity, the prominent Effie jury of senior industry executives examines ROI and efficiency instead – one reason customers are often more impressed by this accolade than others.
And we’re way more excited than our Strategy Team believes!
PR KLAPPE AWARD – GOOOOOAL!
We are absolutely delighted to announce that achtung! picked up a PR KLAPPE award for our “McCain Fries Final” campaign. Using fries, potato croquettes, ketchup and mayonnaise, we created a real-time visual commentary for the FIFA World Cup 2014. Within seconds, the videos and images were shared on Facebook for our customer McCain. And they spread like wildfire! Campaign reach was an impressive 20 million with an interaction rate of 20%. Watch the case film here.
“Attentive Eyes”, our campaign for the airline SWISS, was also nominated. Although we didn’t pick up an accolade for this one, we’re still proud of our work. Watch the case film here.
“Our Freya” has just returned from this year’s Burning Man Festival. Camping, art, music, anarchy – all in the middle of Nevada’s hot desert. Freya still feels inspired. Hear all about her trip and the parts that left a lasting impression here.
“CAMERAS AT THE READY – HERE COME THE STATS!”
Fabian Schieren (24) joined achtung! in Munich as an apprentice in May. His team decided to surprise him and sent him to his first ever Dmexco conference. Read about what left him reeling in the article he penned for digital marketing magazine LEAD Digital.
EBAY MAKES BERLIN EVEN BRIGHTER
eBay is celebrating its 20th birthday and the already colourful Berlin has just become that little bit brighter. To mark eBay’s anniversary, we lit up a number of the city’s buildings in spectacular fashion. International light artist Gerry Hofstetter projected a range of artistic images onto large-scale building facades from a ship on the river Spree. Bloggers and journalists in other boats photographed the striking motifs and camera teams filmed them. All as a gift to the people of Berlin. From the birthday child eBay.
The Swiss light artist rose to international fame after a number of high profile stunts, such as illuminating icebergs in the Arctic and lighting up the pyramids in Giza.
Congratulations eBay. And thank you. Thank you for putting your trust in us for almost ten years now.
ONE MONTH. FIVE NOMINATIONS.
Nothing warms the cockles of our hearts more than when our hard work and our ideas are recognised. So we’re delighted to announce that we’ve been nominated for a whopping five awards – and all in a single month!
These are our four nominations for the Digital Communication Awards 2015:
“McCain – Fries Final”, in the “Online Event und Live Communication” category
“McCain – Fries Final” in the “Viral Communication” category
“BSH – Germany’s Honest Facebook Page” in the “Recruiting” category
“Save Fehmarn!” in the “Public Affair” category
And there’s another nomination for the Swiss Award for Corporate Communications for our “SWISS – Attentive Eyes” project.
BECAUSE WE’RE ALL HUMAN
The initiative “Every Human Has A Right To Human Rights” is very close to our hearts at achtung! Our agency has been collecting clothing, shoes, toys, books and paper for all the refugees – and moreover the refugee children – arriving in Germany.
Our employees have also been busy in Germany’s refugee arrival centres too. It’s one way of helping. But there’s more to it than just helping. This initiative aims to ensure that EVERY human being is afforded the same basic rights that we often take for granted.
More about the initiative (in German) here: http://www.recht-auf-menschenrecht.de/
SALAD, SWEETCORN, PETIT POIS, BABY CARROTS - BONDUELLE CHOOSES ACHTUNG!
This news couldn’t be any fresher: achtung! is delighted to welcome their latest client BONDUELLE. The salad and vegetable specialist has decided that as earned media farmers, the team at achtung! are ready to sow the seeds of success in Germany too. Pushh and Pahnke Markenmacherei (lead agency) will act as collaborative partners.
“We love how fresh and innovative working with achtung! feels", says Nadja Ohlendorf, Marketing Director at BONDUELLE. “BONDUELLE is set for a freshness makeover and we’re here to help,” adds achtung!’s CEO Mirko Kaminski.
As part of the onboarding process, our colleagues have already been lending a hand on-site in the vegetable fields, and seeing how things are done in the processing plant.
MORE SUPPORT AT SENIOR CONSULTANCY LEVEL
We are delighted to welcome Nadine Gabriel as our new Senior Consultant. Her in-depth expertise in strategic brand management will provide invaluable support to our “Lifestyle” team. Nadine previously worked at ad agency heller & partner and fischerAppelt in Munich. Her track record includes a range of high-profile brands such as Sky, Wrigley’s and Disney. She will now concentrate on new projects at achtung! including eBay and brands4friends.
Welcome to the team!
AS FAMILY FRIENDLY AS EVER!
Hamburg’s Senate has just awarded us with its coveted “Family Seal” for another two years. The title is bestowed on companies who support a healthy work-life balance to create more time for employees to spend with their families. We’re delighted and are heading straight for our bouncy castle...