“COME TO CANNES!”
In late March, achtung! donated a ticket for the Cannes Lions Festival as a prize for #ThePitch competition at Hannover’s University of Applied Sciences & Arts. The winner was Katalin Genius, a second semester Public Relations student. She was bowled over by the whole festival and was heard saying, “It’s time our professors came to Cannes too!” Watch the interview with Katalin and our CEO Mirko Kaminski here.
CANNES TV BROUGHT TO YOU BY ACHTUNG! AND W&V
He’s hardly had time to grab the obligatory glass of rosé yet. Our CEO Mirko Kaminski is rushed off his feet at the Cannes Festival. He’s interviewing people whose opinions really matter for the magazine Werben & Verkaufen. They include Jonathan Mildenhall – global CMO of Airbnb, Marianne Dölz – the new Facebook boss for German speaking Europe, Peter Figge – executive officer at ad agency Jung von Matt, and Wolf Ingomar Faecks – president of GWA (German Association of Communication Agencies) and Managing Director at SapientNitro. Watch the video interviews here.
A CLASS TRIP TO THE HEART OF GERMANY’S MEDIA POWER HOUSE
As part of our interns’ training, we sent them to Berlin to visit BILD’s editorial office. For a whole day, they were able to soak up the atmosphere, contribute to the critique and see exactly how Germany’s biggest tabloid newspaper is run.
Lisa, one of our interns, said afterwards “What an amazing experience! It’s not every day you get to see what goes on behind the scenes at BILD!”
ACHTUNG! EXPANDS THEIR TEAM OF SENIOR CONSULTANTS
We’re excited to welcome two new colleagues to achtung! Ann-Kathrin Hinrichsen and Markus Bell will now be working with us as Senior Consultants. Previously, Ann-Kathrin headed up Beauty & Lifestyle at Nicole Weber communications, and now brings her extensive expertise to our own in-house Beauty & Lifestyle team. Markus will be part of our Logistics & Technology crew. Over the last 15 years he has worked in a range of agencies, most recently as Senior PR Consultant at Havas PR before joining achtung!
A very warm welcome to both of them!
2X ONLINE COMMUNICATION PRIZE FOR ACHTUNG!
We’re super excited for our teams who picked up not one, but two #DPOK awards in Berlin recently! For those unfamiliar with the abbreviation, DPOK stands for the German Prize for Online Communication.
achtung! romped home in the category “Viral Communication” with their “Fries Final” campaign. Watch the case film here. We also picked up first prize in the “Digital Public Affairs” group with our “Bewahrt Fehmarn!” project. Watch that case film here.
IN THE WORDS OF BRITTA HEER: “A ROUGH DIAMOND”
We are delighted to welcome Britta Heer, former Head of Digital at Edelman Deutschland, who now takes on the role of Chief Digital Officer and CEO Digital & Innovation at achtung! Together with Mirko Kaminski (CEO), Thorsten Beckmann (CFO/COO) and Max Ströbel (CSO) she completes the agency’s executive team. In a video interview she talks about her first impressions and explains why she regards achtung! as a “rough diamond”.
MIRKO KAMINSKI ON THE PR JURY AT THE NEW YORK FESTIVALS
For a second year running, our CEO Mirko Kaminski has been appointed a member of the PUBLIC AND MEDIA RELATIONS jury at the NEW YORK FESTIVALS INTERNATIONAL ADVERTISING AWARDS. Next to the highly respected judges from Germany (Cannes Festival, Eurobest, PR Report Awards, Neptun Award), the New York Festivals’ PR jury counts professionals from a host of other countries, including agencies in Canada, Japan, Australia, the US and Greece. German jurors Alexander Schill (Serviceplan) and Armin Jochum (thjnk) will be assessing entries from around the globe in other categories. The prestigious accolades will be presented at a gala in New York on 21 May.
GERMAN DIGITAL AWARD FOR ACHTUNG!
Hurrah! achtung! has picked up another accolade – this time at the German Digital Awards. The “Deutschlands Lieblingsstücke” (Germany’s Favourite Items) (eBay) campaign won bronze. So what did we do? Well, it seems online shops are favoured by the hunters among us. Seek. Find. Buy! But research shows women prefer to “browse” online. So ebay.de designed something new – a tool to make a collage of different products, all with one motto or theme. The resulting pinboards can then be shared with the online community. Other members can follow collections they like and use them as a source of inspiration for shopping on eBay. Some 200,000 collections were created following the tool’s launch, with a further 60,000 now being added every month.
TOP OF THE LEAGUE IN A RANGE OF DISCIPLINES
We already count among Germany’s top 10 PR agencies, the top 25 owner-managed ad agencies, not to mention being number 1 in the PR creative rankings. And now we can add another jewel to our crown, because achtung! has made it into the top 35 German digital agencies. These rankings are regarded as an industry barometer of Germany’s internet agency landscape. The results are compiled annually by the Bundesverband Digitale Wirtschaft e.V. in collaboration with HighText iBusiness, and marketing magazines Horizont and Werben & Verkaufen. However, although we’re top of the league across a range of disciplines, the ones that matter most remain those focussing on original ideas.
3 x BOB
“Why only one when I can hold three?” is clearly the motto of achtung! employee Robert. He came back from the BoB Awards Gala with not one, not two, but three awards in total! Two were for the project “Realtime Congratulation Stunt” (Salesforce) and the third was presented for “Deutschlands großer Streitatlas” (Germany's Dispute Atlas) (ADVOCARD). BoB stands for best of "business-to-business” communication and is the only platform for interdisciplinary B2B communication across Germany, Austria and Switzerland.
ACHTUNG! HOTS THINGS UP FOR OUTDOORCHEF
We are delighted to welcome our latest client OUTDOORCHEF, a Swiss brand aiming to up its popularity in Germany. We’ve been asked to design and implement a multichannel range of concepts to boost awareness of the company’s expertise in gas, charcoal and electric barbeques. “When it comes to unique ideas, achtung! is on fire!” says André Franz from OUTDOORCHEF. “Their team were so excited about our brand and completely understood our passion for barbequing. It was an easy choice for us to make. We’ve always preferred an unconventional approach, and achtung! was one of the few agencies that got that.” Mirko Kaminski, CEO at achtung! added “Our job now is to turn up the heat for Weber & Co. We love this type of challenge!”
WOW - AGENCY OF THE YEAR
We’re over the moon. achtung! has been awarded the title AGENCY OF THE YEAR by the prestigious PR REPORT AWARDS jury. Basically, the PR REPORTS AWARDS are like the Oscars within Germany’s PR sector. What’s more, we scooped three further accolades in other categories like “Digital Public Affairs”. And as the most-awarded PR agency in 2014, we’re now number one in Germany’s PR creative rankings. The magazine brand eins also has us in its top three. It feels great!
Britta Heer, Director of Digital Consulting at Edelman Germany is joining the Executive Board at achtung!
And we’re super proud she chose us!
Britta Heer, formerly head of Digital Consulting for German agency Edelman, will be appointed as a Managing Director at achtung! from 1 May. The 47-year-old’s extensive digital expertise will add to the strengths of the existing executive trio, comprising Mirko Kaminski (CEO), Thorsten Beckmann (CFO/COO) and Chief Strategy Officer Max Ströbel.
Mirko says: “Britta is a no-nonsense, straight thinker who works quickly. She has a proven track record for a high pace of innovation and growth, as well as understanding how to involve customers and employees in the process. I’m really pleased she chose to join the team at achtung!”
“Over the last decade achtung! has repeatedly reinvented itself in a highly successful manner, “ says Britta Heer about her new position. “Its success is rooted in a strong commitment to innovation, pioneering spirit and originality. These are the best conditions to ensure a trailblazing role within the communication market for the next decade’s post-digital era. I can’t wait to be a part of it.”
We feel the same Britta. Welcome aboard!
achtung! appoints Max Ströbel as CSO
We’re excited to have him on board!
Max Ströbel (42) has been appointed Chief Strategy Officer, completing a new executive trio that comprises Max (CSO), Thorsten Beckmann (COO and CFO) and Mirko Kaminski (CEO). Max worked as Brand Engagement Director for two years and is responsible for securing achtung! a range of high-profile customers including SWISS and SALESFORCE. He has also designed and created a whole host of award-winning communication projects and campaigns.
Mirko: “There are two key skills that are central in ensuring exceptional communication and marketing: strategy and creativity. We’re delighted to have found such a qualified expert in Max. He will now concentrate on expanding our Planning division, as well as providing creative support.”
Max added, “My roots are in Advertising. But in this digital era the future belongs to brands who understand the unique benefits of Earned Media. These are the stories that keep us hooked and leave a lasting impression. And for me, achtung! is one of Germany’s most exciting agencies when it come to these brands.”
Before joining achtung! Ströbel was Creative Director at Economia/BBDO and then Unit Leader at RAPP Germany. Scholz & Friends and Leagas Delaney also number among his previous stations.
achtung!: Lars Hinrichs opens “The Lab” for business
Our LAB is up and running! Now it has gone online. And it was inaugurated by Lars Hinrichs, founder of Xing, start-up investor and member of the Supervisory Board of Deutsche Telekom. Lars is intensively involved in future-related ideas and collaboration. So we think it’s great that he likes our LAB and the underlying idea. At the LAB everything revolves around the creative and content-producing core of achtung!.
Here all the disciplines work side-by-side to support our sector-focused consultancy teams, who operate one floor up. The specialists are no longer trapped in silos with labels like “Creative”, “Moving Images” or “Digital Team”. In the LAB they all come together: artists, copywriters, editors, video specialists, content marketers, SEO professionals, community managers... And how does this benefit the clients? Better ideas. Content with greater activating power. And at the end of the day, greater effect. And besides this, there’s something else special happening in the LAB: it's a place where marketing and communication decision-makers can drop by for a powerful know-how and inspiration download. You can learn more here: PDF or link to the website achtung! Transfusion.